The Real Definition
M2W is the epitome of full service experiential marketing. Many experiential marketing
companies are merely glorified staffing companies; not M2W in addition to having
consummate professionals in the world of event marketing we have over 47 year of
media buying within our company; 31 years of retail and in-store merchandising experience;
ecommerce experts plus evaluation and analysis experts. So if you want a robotic
staffing company then click away from us now; but if you want strategic, aggressive
and efficient campaigns for the best ROI on your sponsorship investments…then click
on!
Live it. Love it. Be it.
A brand is more than a logo or a set of colors; sure that’s part of it, but really
only sets the stage. How do you act when you’re wearing your logo? How do people
associate and socialize with your brand? Why is what you’re selling better than
the competitor? When it comes down to recall the stronger brand always wins. When
was the last time you asked for a Kleenex®? Have you ever said “Google® it!” “Let
me buy you a Coke®”?
People create associations with brands in what they do and negatives stick better
than positives, so creating a brand environment that people can experience is a
must, because it’s that positive experience they’ll remember.
What if your cellular carrier was more like Volvo (for stability) or Apple (for
service) or Mercedes (for class)? Would you be a bit more happy…or proud to be their
client?
A Brand People Will Get Behind
People are more likely to follow a brand with culture and that they can believe
in more than their product. Southwest Airlines has built one of the strongest companies
and brands in the United States. When you think of Southwest though, you think of
the heart (because they first flew out of Love Field). You also think of “freedom”
and cheap fares with more than a stuck up personality. Flight attendants on board
crack jokes, everybody is treated like first class, and there’s open seating.
Southwest has always stood for cheap prices, efficient routes, and good service.
But what made them a winner is the fact they gave their brand personality.
Be a Part of Something to Believe In
Consumers get behind brands that brand responsibly and brand with a purpose. Check
out M2Ws year end giving back campaign.
