Ringy-Dingy Anytime and Anywhere
M2W can help you get your message to thousands or tens-of-thousands of people who
have subscribed to receive your texts anytime, anywhere. Texts are easy to read
and to the point, and is a much utilized method of communication now. It doesn't
require a lot of time or "fluff".
Data Farming Through Promotions
We’re doing some great things with SMS by cataloging when and how we get data. For
example, whether customers are subscribing at individual events and what major demographics
were served there (for general assumption). Then on top of that, we’re creating
fields in the database every time we collect other data, like addresses, zip codes,
gender, age, etc. That way we can build more intelligent data.
Why Not Message Everybody?
People are getting fed up with spam. Cellular providers are rather mean to agencies
that spam, but some still slip through. Just like e-mail marketing, you don’t want
to annoy the customer. If you’re sending out daily blasts with "RESPOND NOW", then
more than likely, you’re going to create a negative impression on your brand. To
combat this problem on Facebook, we track subscribe rates as well as unsubscribe
rates to make sure we’re not being “too annoying.”
Direct and Immediate Responses
When you launch an SMS campaign, you’re required by regulation to provide a few
things: stop, help, etc types of commands built into your SMS program. This is great
because it means more than just basic commands, it means we can carry conversations
on with customers! Drop us a line to find out more about how SMS could help build
your brand image!