Blue Diamond Almond Growers Sampling

Objectives: To increase brand presence and awareness by sampling product, involving patrons at events, signage and booths and word of mouth.

Description: Dynamic marketing programs such as product sampling, t-shirt giveaways, scratch-off cards, web site entry and sweepstakes giveaways all designed to drive traffic, keep brand top-of-mind (TOP), increase sales and find future brand loyalists.

Markets: Nationwide

Contracted by: Blue Diamond Growers, Sacramento, CA

Time Period: 2003 - 2006