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Strategic Management & Development
To do a practical and efficient job of evaluating the potential of an event we have to delve into information about the event provided by the promoter. At M2W we get to the facts about an event, the real numbers, versus the pseudo numbers. Not that promoters tell fibs, but they do sometimes exaggerate just a bit.
After we decide that the event is practical and can play an important role in accomplishing current brand objectives, then we look at event efficiencies:
- What is our USP going to be at this event, no way can we do the same ol’, same ol’ as everyone else?
- What’s the budget?
- What do we already have in-house or tools we can use that don’t cost a lot of money?
- What kind of staffing?
- The timeline---pre-, during and post timelines?
- How can we get more ROI out of this event?
- Are we selling product at this event?
- Who is training the sales team?
- Is the sales team good enough for the event?
- If we don’t close them at the event, what about the post show follow-up?...etc, etc, etc.
…and these are just some of the questions that we have going into Strategic Event Management and Development.