CASE STUDY: Galbani Cheese

GOAL:

 

Galbani wanted to increase brand awareness among Italian restaurant owners in the Chicago area and bring attention to their establishments in a unique and fun way.

M2W branded a glass-sided box truck and hired the National Pizza Tossing Team to "throw the dough" while being driven from location to location and they performed tricks and posed for photos while our brand ambassadors brought samples of the superior Galbani cheese products to the restaurant owners.

SOLUTION:

GALbani

Glass Truck Tour

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