GOAL:

 

When does activating phones take a back seat to customer experience? When T-Mobile becomes a presenting sponsor for Pride New York City! They collectively worked towards a future where everyone has equal rights under the law.

In doing so, T-Mobile sponsored 12 events during the week that led into 250 volunteers walking in the Pride march. With 40,000 promotional items distributed and 1.8 Million social media impressions and shares, these Pride events helped inspire, educate, commemorate and celebrate our diverse community.

SOLUTION:

CASE STUDY: T-Mobile PRIDE WEEK

FAMILY NIGHT

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