GOAL:

 

To show customer appreciation in the spirit of the holiday, MetroPCS executed FREE photos with Santa to families at 8 select stores in the South Florida area over 4 weekends starting Black Friday weekend through December 20th.

The MetroPCS Cares program included a full Holiday setup that featured a holiday scene backdrop, a decorated and lighted tree with gift props, Santa’s throne along with a professionally hired Santa and two of Santa’s helpers for each locationon!  Over 500 photos were instantly printed onsite and given to customers along with candy canes for all the kids. The MetroPCS Cares program was promoted through onsite sign spinners, window posters and flyers allowing children a special visit with Santa.

SOLUTION:

CASE STUDY: The Santa Experience

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