CASE STUDY: MetroPCS – Mex Promo Sign Shaker Program

GOAL:

 

MetroPCS’ commitment to increasing foot traffic in geo-targeted Hispanic areas and promoting the upgrade of current phone plans in Los Angeles, CA did not go unnoticed or unheard.

With the introduction of sign shakers, our Brand Experts were able to create brand awareness, engage customers in close proximity to Authorized Dealers and start a dialogue with passerby’s. The “Mex” Calling Program allowed current customers to upgrade their plan to include Unlimited Calling or simply add the feature of Unlimited Calling to Mexico by simply dropping in their local Authorized MetroPCS Dealer.

SOLUTION:

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