How to eat an elephant.

October 5, 2018

Disclaimer: No elephants were harmed during the writing of this blog. At M2W we are hardcore animal lovers and respect all the creatures!

 

You’ve heard the expression... How do you eat an elephant? One bite at a time...

 

You’ve heard the expression... How do you eat an elephant? One bite at a time...

I have been in the event marketing industry for exactly 3.5 years after 20 years designing for print. It has been an absolute blast. I love being behind the scenes and pulling off a fun and creative event entertaining our clients' guests. Whether it’s a shopper in a cell phone shop, a corporate employee at a training meeting or a full-blown parade and 3-day pier dance in Manhattan.

"In part, we act as personal shoppers and event researchers for our clients."

Small Bites

The biggest thing I have learned about designing and managing an event is to line your tasks up and knock them out one at a time. First, I listen to he clients objective and the target audience. Then, my brain starts whirring with ideas.  M2W sends me and my colleagues to several event conventions and seminars every year to collect ideas, discover the latest promotional items, and find the latest and greatest tactics, from high-tech to low-cost, tried-and-true “analog” tactics. In part, we act as personal shoppers and event researchers for our clients. Collecting vendors and establishing relationships with the best ones. The sheer number of possibilities can be overwhelming. Which brings me to the next point...

 

Share The Meal

Another way to attack a big project is to share the load. During a brainstorm session, my team and I collaborate to focus in on a "Big Idea" and craft an initial proposal to show the client. The client gives us some feedback and we go through a couple of rounds of revisions until our client is satisfied.

 

Once we have a proposal approved, things kick into high gear. Locating vendors, ordering promotional items, apparel, and printed collateral, designing and building props and decor, getting permits, hiring staff, arranging any needed travel, and many more details.

 If you find yourself with an "event elephant" on your plate, let us know! I would be absolutely thrilled to get my fork out and get started... one bite at a time.

 

#howwtoeatanelephant #experientialmarketing #creativeevents #experientiallife #creativelife

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