GOAL:

 

In the Summer of 2016, Promotion In Motion urgently needed to build brand awareness and drive traffic using social media and sampling tactics. Increasing sales and coupon would be time sensitive and critical.

By using PR releases, social media contests, digital engagements, coupon redemptions and sampling at various targeted events, the Vote For Jack campaign enabled us to tap into the targeted demo using hash tags such as #vote4jack and #sourjacks.

SOLUTION:

CASE STUDY: Sour Jacks/Promotion In Motion

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