CASE STUDY: Grand Opening - The Vitamin Shoppe

GOAL:

 

The Vitamin Shoppe was interested in testing and implementing a strategy that included opening 50 new retailer locations at a rate of four grand openings per month. The test would examine winning new customers and capturing additional market share by looking at total sales over time.

By taking full advantage of a true “GRAND” opening, we focused on building a turnkey marketing plan that drove traffic, created excitement and provided consumers with a live experiential engagement using traditional media, on-site activation, community influencers and social media by inviting customers to think of Vitamin Shoppe when they need an answer for their body.

SOLUTION:

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